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From the pioneer in digital printing…
Hardesh Dhingra is a name that conjures up immediate trust for anyone in India’s advertising fraternity.
Trust. Innovation. Busting cliches. Exploring newer technologies. Stepping into areas that border the impossible.
In his 21 years of photography, Hardesh Dhingra has worked with every top advertising agency, and with huge brands and clients like GM, Maruti, Pepsi, Coke, Hero Honda, Honda Cars and scooters, Ranbaxy, Yamaha and Kingfisher. All along, what drove him, and his clients, was the need to produce work in India which stood tall among the world’s best.
Advertising photography has never been quite the same ever since. Consider his series of firsts:
In 1994, Hardesh Dhingra introduced digital inkjet printing, right at the start of the digital printing revolution. This business, known as Big Prints, is still recognized as a pioneer in the industry.
In 1997, he started digital imaging – light years, literally, before anyone else did.
The recognized digital imaging pioneer worked in this nascent area, with its leaders - like Kodak, Canon, Adobe and all the better photography magazines - in a series of seminars and exhibitions – aimed at popularizing this exciting medium.
...to the future of digital printing
And the latest in this ongoing digital revolution is OZONE.
Ozone is a step towards a completely eco-friendly green set-up. The latest initiative of Hardesh Dhingra and Big Prints looks forwards to creating a whole network of green-aware clients, and working partners, offering them the best quality and support in the industry.
And building a whole team of like-minded people who will work in tandem towards a safer, greener world.